Bud Light Whatever USAbranding, illustration
In 2016, Bud Light headed to Catalina Island for their second annual Whatever, USA extravaganza. These items were created to sell the overall design direction for the event to the internal BL team. The design was inspired by Bud Lights new visual branding, utilizing their bright blues & reds, with minimal accent colors. The designs were simplistic shapes, minimal details, and very fun.