Bacardi Astroworld Pop-Up

branding, event marketing

I worked with the event producers, Mosaic International, to come up with a branding solution for Bacardi's pop-up booth at the Astroworld Music Festival. The challenge was to create a space that felt true to Bacardi's spirit and brand, while fitting with the dystopian vibe of the festival.

After landing on some brand guidelines and key visuals, we used that art to produce screen printed bandanas, branded swag, and event signage decor to bring the idea to life.

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